One major concern about TV commercial is that it can cost a lot of money. So, before you start producing a TV commercial you should make a budget. In creating a budget you should consider the following factors.
You should first find out how long it will take to produce a commercial. This is because you will be incurring cost every day. So, you should try to minimize this cost. Make a plan and see how many hours you may need to work in order to make a good TV commercial.
Size of crew
You should figure out how many people might be needed for the job. You may need a couple of people or a team of 20 or 30 people. It all depends on the type of project and how complex the task is. You should hire creative and hardworking crew who can work efficiently and utilize time well. They should be able to meet any challenges on the shooting location and find out a solution to any problem quickly.
Video production requires many types of equipment. The type of equipment depends on the type of project. For simple projects, you may need only camera, lenses and lighting. But for complex projects, you may need a helicopter, drones, cranes, etc. So, the cost of equipment will have a major effect on the advertising budget.
If your commercial is produced inside a studio then it will cost less. But if you need to go abroad for shooting then you should increase your budget significantly. You need to take your entire crew abroad and it will be expensive.
The best way to determine your budget is to find out how much you can afford. Then try to fit everything into that budget. Try to accommodate your project within the budget; otherwise, the cost of producing a commercial may turn out to be extremely high.