4 Factors to Consider In Creating A Budget For TV Commercial

One major concern about TV commercial is that it can cost a lot of money. So, before you start producing a TV commercial you should make a budget. In creating a budget you should consider the following factors.

Production time

You should first find out how long it will take to produce a commercial. This is because you will be incurring cost every day. So, you should try to minimize this cost. Make a plan and see how many hours you may need to work in order to make a good TV commercial.

Size of crew

You should figure out how many people might be needed for the job. You may need a couple of people or a team of 20 or 30 people. It all depends on the type of project and how complex the task is. You should hire creative and hardworking crew who can work efficiently and utilize time well. They should be able to meet any challenges on the shooting location and find out a solution to any problem quickly.


Video production requires many types of equipment. The type of equipment depends on the type of project. For simple projects, you may need only camera, lenses and lighting. But for complex projects, you may need a helicopter, drones, cranes, etc. So, the cost of equipment will have a major effect on the advertising budget.


If your commercial is produced inside a studio then it will cost less. But if you need to go abroad for shooting then you should increase your budget significantly. You need to take your entire crew abroad and it will be expensive.

The best way to determine your budget is to find out how much you can afford. Then try to fit everything into that budget. Try to accommodate your project within the budget; otherwise, the cost of producing a commercial may turn out to be extremely high.


5 Reasons Why TV Advertising Is Still Very Effective

Though the digital advertising solutions have saturated the advertising market, the TV advertising still dominates the market. It is still the most effective medium for advertising products or services. Here are the major reasons for its popularity.

Massive reach

There is no other advertising medium that can reach so many audiences within such a short time. TV advertising accounts for a majority portion of TV viewing. Millions of people watch TV every day. So, they are being exposed to TV advertisements whenever they tune in to watch a programme.

Word of mouth

If you watch a good TV advertisement you will talk about it probably to your friends or colleagues. This way others also feel compelled to watch the advertisement. So, you get more reach and the advertisement creates a lasting image on the people’s mind.


TV advertisements are highly responsive. You will get the consumers’ reaction instantly. For example, if they didn’t like your ad then there is no need to broadcast the ad during prime time. You can shift it to other time and save money. You can also measure your performance every minute.


TV ads can create long-lasting emotion. It is a great way to connect your brand with emotions. But in such case, you need to be very creative and be careful not to stir any negative emotion.


Though TV advertisement is expensive, but in the long run, it pays off. It can reach a wide number of audiences compared to other media. So, unit cost is much less than the other forms of advertisements.

TV advertising can increase brand visibility. If done properly, it can create trust. You should try to come up with a creative TV advertisement to create a positive emotion on people’s mind.

Top 4 Misconceptions About TV Advertising

Though the digital advertising solutions have saturated the advertising market, the TV advertising still dominates the market. It is still the most effective medium for advertising products or services. Here are the major reasons for its popularity.

Massive reach

When we think of TV commercials, we usually think of the commercial of a big brand. But there are some ads for small brands that may create a special effect in our mind. Investing lots of money in TV advertising doesn’t mean that your advertisement will be a successful one. You should do a lot of thinking before creating a TV advertisement. Here are some misconceptions about TV advertising that you should know about.

Think big only

It is a misconception that you need to put lots of advertisements over lots of channels in order to grab the audiences’ attention. Some even choose just one channel to broadcast ads very frequently. But this way you will have to spend lots of money and most companies cannot afford to spend that amount of money. Instead, a better approach would be to choose one popular programme that many people watch.

Use only TV

TV advertising is effective. But now you must include other forms of advertising as well to get better results. So, along with TV ads, you should invest in website ads, blog ads, etc. Only depending on the TV advertisement to create brand awareness and improve the brand image is a misconception.


It is another misconception that producing video is very expensive. The cost of video production has actually gone down. You can create videos for a much less amount now.

ROI cannot be measured

Many people think that the ROI on TV advertisements cannot be measured. But in reality, it is possible. You can include a promotional code in your advertisement and ask to mention it during the purchase of product or service. So, when a consumer will purchase it using the promotional code you will know that the customer is here because he or she has seen your ad.

You should be aware of these misconceptions related to TV advertising. That way you will be able to design TV advertisements more effectively. It will also help you to set up a budget and allocate the right spot to broadcast your ad.

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